Perspectives

As an integration specialist, FuseIT is required to view the world from a unique perspective. Our articles below show some of this thinking!

Sitecore helps marketing but what about the sales team? Sitecore has powerful features designed to attract large visitor numbers to your website and keep them there! These include real-time personalization to deliver targeted content, component popularity testing to make sure content you do show is perfect, and advanced forms to collect visitor details. The marketing team has c ...

Retaining Customers Using Web Technologies Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling ...

S4S Support for Sitecore Experience Forms Every few years Sitecore takes a giant leap forward and introduces a raft of innovative new features. Sitecore 9 is an expansive new release that has integration partners like our team at FuseIT, excited by features like Headless and xConnect. S4S, the enterprise Sitecore to Salesforce integration from FuseIT has been updated to leverag ...

A Chat about Chat Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversatio ...

How Intelligent Websites Make You More Money Website technologies may be cleverer than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here. By 2000, organizations could add pages and easily change textual content themselves. This progressed i ...

Business Process Automation Using Salesforce Almost every business has prospects and customers. If you cannot attract or retain connections to these people your business is headed for failure. It has been proven that regular, focused and positive communication with people will keep your brand foremost, making them more likely to buy from you again, refer your company to others, ...

Cloud API Performance Challenges Cloud data has access constraints that cannot be easily overcome if you intend to work with the data in real time. Cloud systems are undoubtedly superior for a number of well documented reasons but working with remote web servers that handle multiple tenants introduces delays and restrictions. The distance to your data center is an obvious const ...

7 Ways to get More Leads on your Website Actually, six ways and a suggestion.  After many years building enterprise websites I feel qualified to offer a few suggestions around attracting new business using a web form. At FuseIT we have experience with large Sitecore websites but most of these points also apply to smaller websites using other technologies. Think back to the exci ...