S4S for Marketers

Enhance Lead Management

• S4S turns anonymous Sitecore website visitors into qualified leads and valued customers in Salesforce.

• Create Salesforce leads, contacts, and more from Sitecore web forms.

• Surface visitor web behavior in Salesforce to reveal insights into their state of mind and purchasing readiness.

• From a visitor's website behavior assign lead scores to determine their level of engagement and interest. This helps prioritize leads and focus sales efforts on those with a higher likelihood of converting.

• Knowing a visitor's website behavior enables the outreach to be personalized with better messaging to meet their needs and interests. This increases responses and conversions.

• From website behavior, businesses can determine a visitor's suitability for a product or service. This ensures sales efforts are focused on those most likely to convert.

• By observing behavior, the content and messaging can be improved to better meet the needs and interests of leads. This increases sales.
  
  

Improved Marketing Communications

• Send targeted emails based on web behavior.

• Capture email click-through details in the recipient's Salesforce record.
  
  

Effective Brand Management

• Control website visitor engagement from Salesforce.

• Enable A/B testing of web content.

Reduce Costs

• S4S uses systems already owned by the customer so does not require huge upfront or ongoing expenditures.

Mitigate Risk

• Data storage is limited to Sitecore and Salesforce only – no third-party hosted systems are required. The sales intelligence is confined to systems the customer already owns.

Superior Engagement

• Track website behavior and personalize the visitor's experience by displaying relevant content, products, and services based on their interests and preferences. 

• Based on website behavior, drive product recommendations to improve the overall experience and increase the likelihood of a sale.

• Website behavior can identify website issues, such as page load times, navigation, and layout. Improving these helps improve usability and enhances the customer's experience.

• Test different versions of page content based on behavior to determine which performs best.

• Observe visitor website behavior and proactively offer support or assistance when needed, improving the experience and increasing the likelihood of a purchase.

Optimize Pricing and Revenue Generation

• Determine visitor budget (and sticker shock) based on web behavior.

• Pass sales intelligence to the Salesforce team to increase revenue.

• A visitor spending a significant amount of time on a product page may indicate they are interested in the product but hesitant to purchase due to the price.

• Visitors who add a product to their cart and then abandon the purchase may have been discouraged by the price.

• A visitor who clicks on pricing information or compares prices may be price-sensitive and looking for a better deal.

• If a visitor returns to a product page multiple times, may be interested in the product but are still considering the price.

• Visitors who immediately leave a product page after seeing the price may indicate that the price is too high.