Marketing Cloud

Admit it, it's confusing! Since Sitecore announced their partnership with Salesforce Marketing Cloud last year there has been a lot of banter in this space. So what is what and where does FuseIT fit into the picture? Let's look at the key players!   Salesforce Marketing Cloud Originally called ExactTarget, Salesforce Marketing Cloud (SFMC) is an enterprise marketing automation ...

Wow, stuff happens fast. As I was writing this, Sitecore announced they will soon be releasing phase one of their integration with Salesforce Marketing Cloud. How it differs from FuseIT's Sitecore to Salesforce Marketing Cloud integration (S4MC) remains to be seen however on face value it appears as though the two products are completely different. Now, back to the original rea ...

Customers who have both Sitecore and Salesforce often use Salesforce Marketing Cloud for email automation. Marketing Cloud (ET or MC) tends to be the frequent choice for B2C and Pardot for B2B. If you need to learn more about making these choices, check out the recommendations from Salesforce. It does not take long in Marketing Cloud before you realize the extent of its capabil ...