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Sitecore EXM is an alternative marketing automation platform to the systems offered by Salesforce (Salesforce Marketing Cloud and Pardot) and others like Marketo, Eloqua, HubSpot and more. S4S is a Sitecore to Salesforce CRM integration that supports Sitecore EXM and what follows is an overview of how it works.   The process starts with S4S List Builder, a wizard in Sitecore t ...