Salesforce

Almost every website includes a telephone number. It adds credibility and affirms that real people exist in the business. But what happens if someone actually rings the number!  An operator may be asked questions like: Can you tell me the price of your widget? How does your widget work? Do you ship to my town? What are your payment terms?  Phone calls usually require ...

It's time to panic! An extensive report in 2018 showed 55% of surveyed companies took 5 days or more to respond to lead inquiries. This does not bode well after reading another survey that shows the odds of contacting a lead in 5 minutes versus 30 minutes drops 100 times. The odds after 5 days must be horrendous! It's not just statistics - it also makes sense. The sales team ne ...

It's embarrassing. We've been using web forms to push Sitecore analytics to Salesforce leads with S4S since 2013 but not for a second thought about not using web forms. Then along came a customer who said, "We need to see web analytics in Salesforce but we don't use Sitecore forms!". What! Who does that? Before revealing the solution, a quick note on why you need Sitecore anal ...

The value of an integrated system is often far greater than the value of the individual components. Software integrations expose the features and data in one system to another and vice versa which can add significant value.   Why Integrate? Some common reasons to integrate are: Prevent the need to enter and edit the same data in multiple systems e.g. sharing CRM campaign m ...

Salesforce Marketing Cloud and Sitecore are best-of-breed systems that specialize in delivering a personalized experience to your prospects and customers. "66% of consumers say they're extremely or somewhat likely to switch brands if they feel like they are treated like a number rather than an individual" Salesforce Marketing Cloud has powerful tools to send personalized emai ...

Healthcare payers, providers, and vendors are facing more competition as consumers are increasingly making their choices online. Coupled with this, consumers are demanding more and more from their online experiences.  Fortunately, there are engagement techniques already proven successful with other industries that can be applied to the healthcare industry to ensure consumers a ...

Attracting students by inbound marketing is an important tool for colleges and universities. Leads are typically generated from an advertisement on a third party website, or directly from the provider's website. This article looks at increasing student numbers by integrating two best-of-breed systems to provide superior web content and efficiently process leads.  Higher educat ...

Sales teams today are more responders than the intruders of the past. The limitless supply of Internet information makes it easy for buyers to progress themselves down the sales funnel. By the time they make contact with sales, many have virtually made up their mind to buy. It's not always easy going, sometimes the sales team is confronted with well-informed prospects who have ...

Think, for a second, about what you do before you purchase a product or service! The path a buyer takes is called the customer journey and usually looks like this: Need awareness Research Compare Resolve concerns Purchase Repurchase Often steps are added or changed but however it looks, successful sales relate to: The number of people with a need The conversion r ...

Sitecore is a leading web content management system for marketers but, if we take a holistic view, we could also argue that Sitecore, with a CRM, can substantially help the sales team as well. Sales, if you don't know, has moved on from the days of: Grab x number of phone numbers Spend a week calling them Repeat Today's sales teams have more demanding prospects who: ...