You could easily argue that Sitecore and Salesforce are individually the best of the best in their respective fields. Sitecore: The ultimate website technology to attract and fascinate prospects with your amazing products (or services) Salesforce: The complete set of tools to interact with and sell to prospects and retain them when they are customers But from this, it i ...
Sales and Marketing
Driving your Website from Salesforce
What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control we ...
Retaining Customers Using Web Technologies
Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling face and a snazzy website. Savvy enterpris ...
A Chat about Chat
Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversation than when a pro ...
How Intelligent Websites Make You More Money
Website technologies may be more clever than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here. By 2000, organizations could add pages and easily change textual content themselves. This progressed into WYSIWYG (What You See Is What You Get ...
7 Ways to get More Leads on your Website
At FuseIT we spend a lot of time focused on how to attract new business using web forms. This short commentary shares what we have learned using Sitecore websites but it also applies to sites using other technologies. Think about how exciting it was to find a product (or service) you had been trying to find for hours, days, or even weeks. That excitement is part of a much larg ...
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