FuseIT Perspectives

Salesforce Marketing Cloud and Sitecore are best-of-breed systems that specialize in delivering a personalized experience to your prospects and customers. "66% of consumers say they're extremely or somewhat likely to switch brands if they feel like they are treated like a number rather than an individual" Salesforce Marketing Cloud has powerful tools to send personalized emai ...

Healthcare payers, providers, and vendors are facing more competition as consumers are increasingly making their choices online. Coupled with this, consumers are demanding more and more from their online experiences.  Fortunately, there are engagement techniques already proven successful in other industries that can be applied to the healthcare industry to ensure consumers are ...

Attracting students by inbound marketing is an important tool for colleges and universities. Leads are typically generated from an advertisement on a third party website, or directly from the provider's website. This article looks at increasing student numbers by integrating two best-of-breed systems to provide superior web content and efficiently process leads.  Higher educat ...

Sales teams today are more responders than the intruders of the past. The limitless supply of Internet information makes it easy for buyers to progress themselves down the sales funnel. By the time they make contact with sales, many have virtually made up their mind to buy. It's not always easy going, sometimes the sales team is confronted with well-informed prospects who have ...

Think, for a second, about what you do before you purchase a product or service! The path a buyer takes is called the customer journey and usually looks like this: Need awareness Research Compare Resolve concerns Purchase Repurchase Often steps are added or changed but however it looks, successful sales relate to: The number of people with a need The conversion r ...

Sitecore is a leading web content management system for marketers but, if we take a holistic view, we could also argue that Sitecore, with a CRM, can substantially help the sales team as well. Sales, if you don't know, has moved on from the days of: Grab x number of phone numbers Spend a week calling them Repeat Today's sales teams have more demanding prospects who: ...

Yes sirree! Why? Well, to start with, it's far too long for a word so frequently used (up to 45 syllables depending on pronunciation). Secondly, it can be spelled two ways, with an "s" in English-UK and a "z" in English-US, and lastly, it is probably the wrong word anyway.  This tirade started when we were required to create a code namespace of fewer than eight letters (sev ...

Sitecore and a few other enterprise web content management systems do a great job of personalizing web content in real-time. As visitors navigate the website, Sitecore busily scores the navigational behavior, matches preset profiles, and renders targeted content that aligns with the visitor's interest. Yes, it's amazing. Sitecore collects a raft of valuable data about each vis ...

With Salesforce now using Amazon Web Services (AWS) Cloud infrastructure in Australia, Government departments are assured their data is no longer offshore. AWS also has parallel government cloud offerings which present an opportunity to see what else can be done to take advantage of cloud computing. What are some typical systems you could potentially host in AWS? Web Conten ...

Right now, simplifying and protecting data collection and management systems is more important than ever before. With the GDPR deadline behind us and moves afoot to introduce similar protection policies in the US, businesses have to take a close look at how they collect, store and protect sensitive personally identifiable information (PII). Typically PII is: racial or ethnic ...