FuseIT Perspectives

Sitecore visitors who complete and submit a web form have the option of pushing the analytics to Salesforce. In the CRM this information is invaluable to the sales team who can use it to get a greater understanding of their prospect. But how does it work?  Sitecore has three types of form, Web Forms for Marketers (WFFM), Sitecore Experience Forms, and custom forms. The followi ...

At FuseIT we create niche enterprise software products so we need to recover our costs by charging a fee. With our integration product for Sitecore and Salesforce, S4S, we have a number of competing products including free and open source offerings. A potential customer is often not aware of the differences between these products and frequently query us to find out. Small to m ...

For those of us who look back and can’t remember a time before Sitecore (I blame the red wine), it seems life is playing a trick, or more precisely, Sitecore is! There was a time when we lived in SQL Server - developing migration scripts, writing stored procs, and running Query Analyser, then along came MongoDB and change was forced upon us. After a life of SQL constraints (li ...

Sales is a confidence game! Confidence is knowing your products and services and knowing your target prospect. Confidence does lead to more sales. This is a quick look at how you can understand your prospect better. To illustrate the learning process, we use Sitecore CMS, Salesforce CRM, and FuseIT’s S4S integration as example technologies. Traditional Research When it comes ...

Let's look at what a web form should ultimately be, ignoring the technicalities. First, the usual suspects: Clear form labeling so visitors know what they are being asked for As few fields as possible to encourage them to complete the form First name field so you can respond at a personal level  Contact field, usually email address Details field for ad-hoc information A ...

What if we could integrate everything! Well, not exactly everything but integrate the essential software that every enterprise should be using. According to Gartner, the likely candidates are:  Sitecore CMS: Leader in the Digital Experience Platforms quadrant Salesforce CRM: Leader in the CRM Customer Engagement Center quadrant Salesforce Marketing Cloud: Leader in the Dig ...

Last year Sitecore announced its partnership with Salesforce Marketing Cloud. This will result in an integration that will help digital marketers build personalized marketing campaigns using a range of communication options. This best-of-breed combination will further extend the current capabilities offered by Sitecore's Email Experience Manager (EXM). Some of the advantages t ...

A visitor on your website is mesmerized by your web content and excitedly completes a lead form or phones your sales or support team. They almost certainly have the "I want it now" or "I want an answer" mindset and, from a sales perspective, are about as 'hot' as they will get. So what tools and processes exist to take advantage of this key moment in the sales cycle? As it turn ...

The decision by Salesforce to host its services in Australia has led to an upsurge of interest from government departments who can now be satisfied their data is not being stored offshore. Salesforce is appealing for many reasons including powerful workflow and reporting features all wrapped up in an intuitive web interface. It is easy to see why Salesforce is the world's leadi ...

Much has been said about creating software yet so little about retiring it. In many ways retiring software is just as complicated as buying or building new software. This is because your data is encapsulated in the current system and a large migration project is required to clean and migrate it to its replacement. This can be a very costly exercise. Typically, software is re ...