In most businesses today, there are multiple systems supporting day to day operations. A very common question I hear is, “Where do we store our master data?”. There are many answers to this question but my favorite is, “In just one place”! When the conversation involves Sitecore and Salesforce, the answer is a resounding, “Salesforce”. Why? Because the sales team go to the CRM ...
The Problem with Good Ideas
It is not hard to think of new ideas but finding one that will return a financial benefit is a different story. Below are some thoughts on turning ideas into commercial software products. Immediately after your eureka moment, consider how you or your team actioned ideas in the past. If you failed to show perseverance and enthusiasm in those projects, you should think carefully ...
Driving your Website from Salesforce
What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control we ...
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