Let's look at what a web form should ultimately be, ignoring the technicalities. First, the usual suspects: Clear form labeling so visitors know what they are being asked for As few fields as possible to encourage them to complete the form First name field so you can respond at a personal level Contact field, usually email address Details field for ad-hoc information ...
What if we could integrate everything! Well, not exactly everything but integrate the essential software that every enterprise should be using. According to Gartner, the likely candidates are: Sitecore CMS: Leader in the Digital Experience Platforms quadrant Salesforce CRM: Leader in the CRM Customer Engagement Center quadrant Salesforce Marketing Cloud: Leader in the Dig ...
Sitecore and Salesforce Marketing Cloud
Last year Sitecore announced its partnership with Salesforce Marketing Cloud. This will result in an integration that will help digital marketers build personalized marketing campaigns using a range of communication options. This best-of-breed combination will further extend the current capabilities offered by Sitecore's Email Experience Manager (EXM). Some of the advantages t ...
Using Sitecore for Real-time Communication
A visitor on your website is mesmerized by your web content and excitedly completes a lead form or phones your sales or support team. They almost certainly have the "I want it now" or "I want an answer" mindset and, from a sales perspective, are about as 'hot' as they will get. So what tools and processes exist to take advantage of this key moment in the sales cycle? As it turn ...
Salesforce and Content Manager
The decision by Salesforce to host its services in Australia has led to an upsurge of interest from government departments who can now be satisfied their data is not being stored offshore. Salesforce is appealing for many reasons including powerful workflow and reporting features all wrapped up in an intuitive web interface. It is easy to see why Salesforce is the world's leadi ...
Software Retirement vs. Integration
Much has been said about creating software yet so little about retiring it. In many ways retiring software is just as complicated as buying or building new software. This is because your data is encapsulated in the current system and a large migration project is required to clean and migrate it to its replacement. This can be a very costly exercise. Typically, software is re ...
Website Personalization – A Manual Approach
How about another approach to website personalization! Rather than using guesswork, aka sophisticated algorithms, to determine the current state and mind of your website visitors, why not just ask them? Maybe I’m being naïve, but surely, the visitors know what they want to see. Even before we click on a link to a website, we already have expectations of what we want to see. Th ...
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