FuseIT Perspectives

Website analytics has two distinct flavors, behavior data aggregated across all visitors versus the behavior of an individual on the website. Marketing is more interested in the former because it reveals how the website is working e.g. site visits, popular landing pages, referral sources. Sales need the latter to understand the desires, nuances, capabilities, and budget of each ...

Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Persona ...