The S4S EXM module integrates Sitecore Email Experience Manager (EXM) with Salesforce. S4S EXM improves the sales process by surfacing Sitecore intelligence, engagement analytics, and email response information in Salesforce. This information lets the sales team better prepare follow-up emails, create more targeted campaigns, and learn valuable information before making direct contact with the recipient.
S4S EXM extends S4S List Builder by surfacing the effectiveness of Sitecore email campaigns in Salesforce.
Sitecore EXM tracks and closely scrutinizes the journey of individual email recipients at all stages of a Sitecore campaign including their click-through behavior on the company website (pages visited, goals reached and much more). The S4S EXM module pushes this detailed information to the recipients' individual Salesforce record for evaluation and reporting. S4S EXM provides closed-loop visibility so the effectiveness of email campaigns can be measured - and future campaigns adjusted accordingly.
S4S EXM works with the S4S List Builder to deliver full round trip reporting of email delivery. A typical end to end process is:
S4S EXM requires Sitecore 8.2 or above. For more details about this module please see the installation documentation.
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