S4S includes a list builder wizard (S4SLB) that lets Sitecore marketers select and import Salesforce campaigns and reports to create Sitecore contact lists for use with Sitecore Email Experience Manager (EXM).
S4SLB is included with S4S and creates xDB contact lists that can be used by Sitecore EXM to send bulk personalized emails to Salesforce leads and contacts.
After creating the new Sitecore contact list in xDB, you have the option to use the Sitecore List Manager to remove duplicates, filter members and create segmentations. For lists that originate from Salesforce campaigns, S4SLB adds the following Salesforce information to each Sitecore contact:
After dispatching the emails with Sitecore Email Experience Manager, the recipient behavior will be recorded in xDB for analysis in Sitecore. To push this information to the matching individual in Salesforce will require the optional S4S EXM module.
Create a Recipient List in Sitecore from Salesforce (5:52 min)
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