Perspectives

As an integration specialist, FuseIT is required to view the world from a unique perspective. Our articles below show some of this thinking!

Creating leads in Salesforce from Sitecore web forms sounds simple until you really start thinking about it! To save a lot of effort, you need clear business rules around lead creation before you start developing a solution. So, you have a simple web form, maybe with the following fields: First name text box Last name text box Email address text box Area of interest dropdown l ...

You could easily argue that Sitecore and Salesforce are individually the best of the best in their respective fields.  Sitecore: The ultimate website technology to attract and fascinate prospects with your amazing products (or services) Salesforce: The complete set of tools to interact with and sell to prospects and retain them when they are customers But from this, it is cle ...

If you are small or medium sized business it is likely that some, or all, of your customer data, is stored in a spreadsheet, word document, Outlook or another system. I, for one, completely understand – a spreadsheet is probably the most productive program on your computer, you’ve already paid for it, so why not use it for everything, right? The simple answer is no; it is as im ...

In most businesses today, there are multiple systems supporting day to day operations. A very common question I hear is, “Where do we store our master data?”. There are many answers to this question but my favorite is, “In just one place”! When the conversation involves Sitecore and Salesforce, the answer is a resounding, “Salesforce”. Why? Because the sales team go to the CRM ...

It is not hard to think of new ideas but finding one that will return a financial benefit is a different story. Below are some thoughts on turning ideas into commercial software products.  Immediately after your eureka moment, consider how you or your team actioned ideas in the past. If you failed to show perseverance and enthusiasm in those projects, you should think carefull ...

What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control we ...

Sitecore has powerful features to attract large visitor numbers to your website and keep them there! These include real-time personalization to deliver targeted content, component popularity testing to make sure content you do show is perfect, and advanced forms to collect visitor details. The marketing team has control over these features but after the visitor submits the we ...

Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling face and a snazzy website. Savvy enterpris ...

Every few years Sitecore takes a giant leap forward and introduces a raft of innovative new features. Sitecore 9 is an expansive new release that has integration partners like our team at FuseIT, excited by features like Headless and xConnect. S4S, the enterprise Sitecore to Salesforce integration from FuseIT has been updated to leverage these features making S4S even more comp ...

Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversation than when a pro ...