Technology

To personalize messaging, you first need to know about the person. But what is a person? Are they a line item on a purchased list, an anonymous website visitor, a contact in your CRM, a prospect who just walked in the door, or somebody else? Your knowledge of each of these types of people is very different.  Data used for Personalization  Let's consider the common marketing sce ...

You may think this is an unusual mix of technologies but we're encountering more and more organizations who use Sitecore, Salesforce, and Micro Focus Content Manager and need them to communicate with each other. Each technology has attributes that ensure it will be popular for many years to come. Sitecore leads the relentless drive for web content personalization and is support ...

When you integrate the best CRM with the best CMS many powerful sales and marketing opportunities arise! The biggest gains are in controlling personalization where each website visitor is delivered exclusive content to improve engagement, build loyalty, and increase sales. It's important to pitch targeted marketing messages to prospects as they move through the sales funnel. T ...

It was 2000 when I first learned about ERD's. I was a late starter. Like a major historic event, I remember the exact class and how excited I was to learn a new way of thinking. The amazing thing about Entity Relationship Diagrams is how they describe a business in a visual way. Within seconds, you can look at an ERD and understand what the business is and how it works. You c ...

For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about.  Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while ...

To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions a ...

After purchasing your new software system you probably need to integrate it. Integration streamlines your processes, reduces costs, improves data quality, and can breathe new life into adjacent legacy systems you are stuck with. Integration collects related data scattered across different systems. By consolidating these fragments into a complete view, users can stay in their p ...

Website analytics has two distinct flavors, behavior data aggregated across all visitors versus the behavior of an individual on the website. Marketing is more interested in the former because it reveals how the website is working e.g. site visits, popular landing pages, referral sources. Sales need the latter to understand the desires, nuances, capabilities, and budget of each ...

I love both Moscows! The Russian capital and the project management prioritization technique. The latter is more correctly spelled MoSCoW and is an acronym for Must have, Should have, Could have, and Won't have. You can apply MoSCoW to any list but let's apply it a list of Sitecore to Salesforce CRM integration needs.   Like any project, integrations are subject to time, cos ...

As innovators, we are always looking at how emerging technologies can improve operational efficiency. The following is a brief look at how Artificial Intelligence (AI) can be applied to records management systems, specifically TRIM. Micro Focus Content Manager (TRIM) is likely to be around for a long time yet! Why? Because migrating the huge volume of TRIM documents to another ...