Technology

You can't have it all! Or can you? GDPR has made us more aware of how personal data is captured and ring-fenced but on the flipside, this data is needed to personalize web experiences. Peter Schwartz, the renowned futurist, talks about this in a recent Salesforce blog and summed it up in one sentence: "On one hand, consumers want greater personalization and on the other, privac ...

Salesforce Marketing Cloud and Sitecore are best-of-breed systems that specialize in delivering a personalized experience to your prospects and customers. "66% of consumers say they're extremely or somewhat likely to switch brands if they feel like they are treated like a number rather than an individual" Salesforce Marketing Cloud has powerful tools to send personalized emails ...

Attracting students by inbound marketing is an important tool for colleges and universities. Leads are typically generated from an advertisement on a third party website, or directly from the provider's website. This article looks at increasing student numbers by integrating two best-of-breed systems to provide superior web content and efficiently process leads.  Higher educati ...

Yes sirree! Why? Well, to start with, it's far too long for a word so frequently used (up to 45 syllables depending on pronunciation). Secondly, it can be spelled two ways, with an "s" in English-UK and a "z" in English-US, and lastly, it is probably the wrong word anyway.  This tirade started when we were required to create a code namespace of fewer than eight letters (seven ...

With Salesforce now using Amazon Web Services (AWS) Cloud infrastructure in Australia, Government departments are assured their data is no longer offshore. AWS also has parallel government cloud offerings which present an opportunity to see what else can be done to take advantage of cloud computing. What are some typical systems you could potentially host in AWS? Web Content M ...

Right now, simplifying and protecting data collection and management systems is more important than ever before. With the GDPR deadline behind us and moves afoot to introduce similar protection policies in the US, businesses have to take a close look at how they collect, store and protect sensitive personally identifiable information (PII). Typically PII is: racial or ethnic o ...

It's hard to generate enthusiasm for record management systems! It does not help that people still equate them to handling physical documents, perhaps memories of their "To Be Filed" tray and the loathsome task of emptying it. The annoying aspects of physical filing in bulk are: refamiliarizing yourself with documents you have already read - just to file them rifling through m ...

So you want to integrate with Salesforce! This usually means you have outside data you want in Salesforce, or Salesforce data you want out, or both. Interestingly, there are two ways to get stuff in and two ways to get stuff out, and some ways can be better than others. To get data out of Salesforce, for example, I can be in Salesforce and push it out, or be outside Salesforce ...

Every record in your database should be CRATA - Complete, Relevant, Accurate, Timely, and Accessible. I've always been intrigued by what "Timely" really means, bottom line it always comes down to when stuff happens!  Synchronous Synchronous communication is the real-time interaction between two endpoints. In the human world, this is like a conversation, or online meeting using ...

Sales is a confidence game! Confidence is knowing your products and services and knowing your target prospect. Confidence does lead to more sales. This is a quick look at how you can understand your prospect better. To illustrate the learning process, we use Sitecore CMS, Salesforce CRM, and FuseIT’s S4S integration as example technologies. Traditional Research When it comes to ...