In most businesses today, there are multiple systems supporting day to day operations. A very common question I hear is, “Where do we store our master data?”. There are many answers to this question but my favorite is, “In just one place”! When the conversation involves Sitecore and Salesforce, the answer is a resounding, “Salesforce”. Why? Because the sales team go to the CRM ...
Driving your Website from Salesforce
What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control we ...
Retaining Customers Using Web Technologies
Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling face and a snazzy website. Savvy enterpris ...
A Chat about Chat
Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversation than when a pro ...
How Intelligent Websites Make You More Money
Website technologies may be more clever than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here. By 2000, organizations could add pages and easily change textual content themselves. This progressed into WYSIWYG (What You See Is What You Get ...
Business Process Automation Using Salesforce
Businesses need to attract or retain customers. It has been proven that regular, focused, and positive communication will keep your brand foremost in their minds, make them more likely to buy from you again, refer your company to others, and keep the door open for future selling opportunities. Customer communication is a business fundamental. “But I’m too busy and constant ...
Cloud API Performance Challenges
Accessing cloud data has constraints that cannot be easily overcome if you need data in real time. Cloud systems are undoubtedly superior for a number of well-documented reasons but working with remote web servers that handle multiple tenants introduces delays and restrictions. Large data centers typically cost between $200 to $500 million dollars so you are lucky if you h ...
7 Ways to get More Leads on your Website
At FuseIT we spend a lot of time focused on how to attract new business using web forms. This short commentary shares what we have learned using Sitecore websites but it also applies to sites using other technologies. Think about how exciting it was to find a product (or service) you had been trying to find for hours, days, or even weeks. That excitement is part of a much larg ...
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