Sitecore

Sitecore personalization is still a mystery to many but the objective is quite simple - create compelling content to increase visitor engagement, generate more leads, and make more sales. But exactly what should you personalize? This post looks at how to inspire visitors to engage with your brand, become customers, retain them, and re-engage them if they drift away. About Site ...

We are excited to be working with Sitecore CDP and congratulate those who had the vision to integrate Boxever technology into the Sitecore ecosystem. The improved flexibility CDP (or Customer Data Platform) provides will benefit many. In terms of Sitecore to Salesforce integration, we have customers looking to upgrade to Sitecore CDP so to support these we've released CDP4S. Th ...

Sending Sitecore web form submissions to Salesforce is a primary business objective if you use Sitecore and Salesforce. This critical process must be flexible, scalable, easy to configure, and graceful in failure.  FuseIT's S4S has been mapping Sitecore forms to Salesforce for over 12 years. Over that time the mapping wizard has been continuously improved. However, recent tren ...

Making a great Sitecore website is only half the job. Real success is measured by how many visitors make themselves known, usually by completing a web form. This post looks at creating leads from web forms in the context of Sitecore and Microsoft Dynamics 365. Where Should Form Data be Saved? When a visitor clicks the form submit button there are choices around where to sav ...

A website's role is to promote your brand and gather leads! The leads are typically sent from a web form to a CRM (eg. Salesforce or Microsoft Dynamics) or a marketing automation system (e.g. Salesforce Marketing Cloud or Pardot). This article looks at the importance of the lead creation process in the context of Sitecore forms. It is important that implementers understand the ...

Sending Sitecore web form submissions to your CRM is the primary objective of many websites. It's very important then, that the lead capture process should be flexible, scalable, easy to configure, and graceful in failure.  FuseIT's new Sitecore to Microsoft Dynamics 365 integration (S4D) benefits from over 12 years of experience mapping Sitecore forms to Salesforce. First and ...

A customer journey is a time-ordered list of interactions a customer has during the sales process. Understanding the journey helps create a seamless customer experience by identifying and fixing pain points. This blog looks at how the features of Sitecore, Salesforce, and Salesforce Marketing Cloud can be used to accumulate information and create an end-to-end customer journey. ...

Personalize, personalise, smersonalize! Customers often ask what they should personalize on - I've just had an email with this very question. I reply that it depends on your objectives and launch into a bedazzling diatribe that intends to simplify but usually confounds. One personalization criterion that is usually overlooked is an obvious one - the field values on a web form. ...

Categorizing like-minded people into groups then delivering targeted content to each group is called personalization. The first task is to create collections of like-minded individuals and this is the focus of this blog!  Acquiring Data Before we can categorize an individual, we need to know more about them but how do we collect this data? Consider trying to identify if a web ...

Marketing to a segment size of one is called individualization i.e. real one-to-one personalization. In practical terms, it can show unique content to every website visitor, and a different message in every email sent in a campaign. Individualization is more effective than personalization because it is powered by more data (and that data is more up-to-date). So who are these i ...