Sitecore

Marketing to a segment size of one is called individualization i.e. real one-to-one personalization. In practical terms, it can show unique content to every website visitor, and a different message in every email sent in a campaign. Individualization is more effective than personalization because it is powered by more data (and that data is more up-to-date). So who are the indi ...

The benefits of personalization have been proven over many years but what does personalization really mean? Most people think of personalization as being the first name in an email salutation, or a product recommendation on a website but this is only one type of personalization called individualization. Personalization can be less granular and separately target groups of like-m ...

To personalize messaging, you first need to know about the person. But what is a person? Are they a line item on a purchased list, an anonymous website visitor, a contact in your CRM, a prospect who just walked in the door, or somebody else? Your knowledge of each of these types of people is very different.  Data used for Personalization  Let's consider the common marketing sce ...

You may think this is an unusual mix of technologies but we're encountering more and more organizations who use Sitecore, Salesforce, and Micro Focus Content Manager and need them to communicate with each other. Each technology has attributes that ensure it will be popular for many years to come. Sitecore leads the relentless drive for web content personalization and is support ...

When you integrate the best CRM with the best CMS many powerful sales and marketing opportunities arise! The biggest gains are in controlling personalization where each website visitor is delivered exclusive content to improve engagement, build loyalty, and increase sales. It's important to pitch targeted marketing messages to prospects as they move through the sales funnel. Th ...

Knowing who is on your website and what they are doing is powerful intelligence particularly if the visitor is already in your sales funnel. The number of visits, products/pages viewed, goals hit, and the plethora of other behavior Sitecore gathers is solid gold to the sales and marketing teams. They use it to prepare for sales calls, personalize communications, identify renew ...

For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about.  Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while Sa ...

To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions ar ...

Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Personal ...

A single customer view is a complete profile of your customer in one place. It provides everything you need to create interest, build trust, and effectively communicate with them. The data in a single customer view (SCV) is aggregated from other sources rather than being a single source of truth (SSOT), the latter being a higher standard. Ideally, your single customer view is ...