Sitecore

When you integrate the best CRM with the best CMS many powerful sales and marketing opportunities arise! The biggest gains are in controlling personalization where each website visitor is delivered exclusive content to improve engagement, build loyalty, and increase sales. It's important to pitch targeted marketing messages to prospects as they move through the sales funnel. T ...

Knowing who is on your website and what they are doing is powerful intelligence particularly if the visitor is already in your sales funnel. The number of visits, products/pages viewed, goals hit, and the plethora of other behavior Sitecore gathers is solid gold to the sales and marketing teams. They use it to prepare for sales calls, personalize communications, identify rene ...

For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about.  Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while ...

To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions a ...

Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Persona ...

A single customer view is a complete profile of your customer in one place. It provides everything you need to create interest, build trust, and effectively communicate with them. The data in a single customer view (SCV) is aggregated from other sources rather than being a single source of truth (SSOT), the latter being a higher standard. Ideally, your single customer view is ...

MoSCoW is a project management prioritization technique that is an acronym for Must have, Should have, Could have, and Won't have. You can apply MoSCoW to any list but let's apply it to a list of Sitecore to Salesforce CRM integration needs.   Like any project, integrations are subject to time, cost, and scope constraints. Since scope (or features) is the very reason for sta ...

Sitecore and Salesforce may seem unlikely companions but each collects information that can make the other much better! In fact, from a sales and marketing perspective, they are like nuts and bolts - perfectly complementary. Both systems deal with the same individuals but at different stages in the sales funnel. When trying to "know your customer better" why throw out everythi ...

While Sitecore enables marketers to deliver digital personalizations, S4S helps sales teams deliver personalized voice calls. Research suggests 92% of marketers believe their customers expect personalized experiences. The recognized leader in personalization is Sitecore who has been delivering targeted content to website visitors for many years. Sitecore customers that also us ...

Using Salesforce and Sitecore? S4S is an integration that makes your business more profitable. Some S4S features will amaze, some intrigue and other features will not apply to your business. In this post, we look at the S4S Now feature and how it helps the sales and support teams process inbound phone calls (or outbound voice calls). Voice and Vision Clearly, operators need t ...