Sitecore

Companies interact with contacts in many different ways so when designing a customer journey you need systems that don't impose constraints. This post looks at how four solutions, Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, and S4S, can work together to create a huge number of possible customer journeys through the sales funnel. The key to designing great journ ...

You may have seen the infographic that shows a lead's round trip between Sitecore, Salesforce CRM, and Salesforce Marketing Cloud (or Pardot, Marketo, Eloqua, and a bunch of others). The conduit is S4S which allows the intelligence collected by each system to be accumulated, shared, and then used to increase lead engagement.  Increasing engagement Increased engagement trans ...

Salesforce operators can now view live Sitecore website activity and see visitor behavior, even if the visitor is completely unknown. The S4S integration exposes the browsing intelligence collected by Sitecore in Salesforce in real-time. This provides sales or support call center operators with a range of new tools and intelligence previously unavailable. Sitecore intelligence ...

Led Zeppelin famously said, "Yes, there are two paths you can go by but in the long run there's still time to change the road you're on!". They were not talking about Sitecore and Salesforce but there are two integration paths you can follow, syncing or staying afloat by transacting in real-time. Why and How to Integrate Sitecore with Salesforce First, let's look at t ...

Selling is just one step in the sales and marketing process! A weak link in this process is the sales/marketing interface. This is where marketing-generated leads are handed to the sales team and sadly, where important sales intelligence is lost. Further, because the interface is typically primitive and the data flow is in one direction, the sales team cannot influence the le ...

Websites are traditionally "owned" by the marketing team but sales revenue can potentially explode if marketing concedes some ground to the sales team. "Sacrilege, not in my lifetime" I hear marketers say but relax, it's only a few minor concessions. The Case For ten years, FuseIT has been introducing innovative features that let sales reps leverage Sitecore analytics and per ...

This article takes a high-level look at some of the problems integration solves. Why is it a high level look? Recently I got lambasted by a somewhat angry group of end-users for talking technical while hosting a round table. In my defense, I'd mentioned something technical and momentum just kicked in. To them, I was disconnected from reality and needed a hard reboot or someth ...

Sitecore analytics is the ultimate source of sales intelligence. A lead's website behavior is exactly what a rep needs before making a sales call. But how do we bridge the gap and make this available so they can do their magic! This commentary speaks to teams that guide prospects through the sales process. Sitecore captures web behavior for personalization purposes. By capturi ...

While marketers work with entire populations, the sales team focus on individuals. Marketers tend to view people holistically, seeking patterns and trends to optimize visitor engagement whereas sales work one-on-one so they need what we call the "good oil" on each prospect. In fact, marketers do capture very important web browsing data that would be invaluable to the sales team ...

Sitecore customers who choose not to implement personalization are only halfway down Sitecore Road. Personalization improves visitor engagement which leads directly to more sales and, it was probably the pivotal reason for buying Sitecore. As if to put another nail in the coffin, some customers use Google Analytics (GA) instead of Sitecore analytics. This makes it even harder t ...