Salesforce

Salesforce processes people, products, and problems. We can manage products, and somewhat manage problems but managing people is a challenge on another level. Yet, this is what is required to turn website visitors into paying customers. Salesforce reps need to shift the prospect's current state of mind into a buying mindset. Google tells us the first rule of selling is knowing ...

Fundamentally, websites are about creating brand enthusiasm and capturing visitor details, usually via a web form. Sitecore forms have advanced editing capabilities, drag and drop, and include multi-step wizards. They are simple to use and can be quickly mapped to Salesforce using the S4S integration.  Although "Contact Us" is the most common use of a web form, there are many ...

Integrating Micro Focus Content Manager with Salesforce simply makes sense. Intelligent connecting best-of-breed systems is now widely preferred over creating bespoke "do it all" products. Micro Focus Content Manager (aka TRIM) is a highly scalable record management system that helps businesses and agencies meet regulatory compliance requirements and organizational mandates. C ...

Website browsing intelligence helps sales teams interact with prospects more effectively. The visit count and durations, goals, pages visited, last visit date, and other "tells" all reveal the visitor's level of engagement, state of mind, budget, sales readiness, and more. This is valuable intelligence when preparing one-to-one communications, creating targeted multi-media camp ...

Sitecore Personalize (and Sitecore CDP) is the technology du jour at this year's Sitecore Symposium. They are perfect technologies for dealing with web optimization and behavioral analytics in a composable way. Over the last six months, we have developed CDP4S, a Salesforce integration that makes it super easy to understand the website behavior data captured by these technolog ...

Sitecore personalization is still a mystery to many but the objective is quite simple - create compelling content to increase visitor engagement, generate more leads, and make more sales. But exactly what should you personalize? This post looks at how to inspire visitors to engage with your brand, become customers, retain them, and re-engage them if they drift away. About Site ...

We are excited to be working with Sitecore CDP and congratulate those who had the vision to integrate Boxever technology into the Sitecore ecosystem. The improved flexibility CDP (or Customer Data Platform) provides will benefit many. In terms of Sitecore to Salesforce integration, we have customers looking to upgrade to Sitecore CDP so to support these we've released CDP4S. Th ...

Sending Sitecore web form submissions to Salesforce is a primary business objective if you use Sitecore and Salesforce. This critical process must be flexible, scalable, easy to configure, and graceful in failure.  FuseIT's S4S has been mapping Sitecore forms to Salesforce for over 12 years. Over that time the mapping wizard has been continuously improved. However, recent tren ...

A website's role is to promote your brand and gather leads! The leads are typically sent from a web form to a CRM (eg. Salesforce or Microsoft Dynamics) or a marketing automation system (e.g. Salesforce Marketing Cloud or Pardot). This article looks at the importance of the lead creation process in the context of Sitecore forms. It is important that implementers understand the ...

Many years ago in this neck of the woods (down under), the term Claytons was commonly used to refer to something that is but isn't! The term came from an advertisement for a non-alcoholic beverage that claimed Claytons was, "The drink you are having when you are not having a drink". In a way, Salesforce Data Exports are a Claytons in that they don't actually get any data out o ...