Sales and Marketing

While Sitecore enables marketers to deliver digital personalizations, S4S helps sales teams deliver personalized voice calls. Research suggests 92% of marketers believe their customers expect personalized experiences. The recognized leader in personalization is Sitecore who has been delivering targeted content to website visitors for many years. Sitecore customers that also us ...

Using Salesforce and Sitecore? S4S is an integration that makes your business more profitable. Some S4S features will amaze, some intrigue and other features will not apply to your business. In this post, we look at the S4S Now feature and how it helps the sales and support teams process inbound phone calls (or outbound voice calls). Voice and Vision Clearly, operators need t ...

Companies interact with contacts in many different ways so when designing a customer journey you need systems that don't impose constraints. This post looks at how four solutions, Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, and S4S, can work together to create a huge number of possible customer journeys through the sales funnel. The key to designing great journ ...

You may have seen the infographic that shows a lead's round trip between Sitecore, Salesforce CRM, and Salesforce Marketing Cloud (or Pardot, Marketo, Eloqua, and a bunch of others). The conduit is S4S which allows the intelligence collected by each system to be accumulated, shared, and then used to increase lead engagement.  Increasing engagement Increased engagement trans ...

While prolonginator is not a real word, it should be because we all know people like this! If one is in your sales or support team your business has a big problem. High levels of responsiveness are absolutely essential in both B2C and B2B worlds. Consider a car buyer who has researched dozens of models, made meticulous comparisons, and finally made the decision to buy. The pro ...

When it comes to selling big-ticket items, throw out everything you know about eCommerce!  A shopping basket on steroids is not going to cut the mustard. Let's look at selling luxury and high-value goods in the age of artificial intelligence, mass transactions, and quick turnarounds. The Landscape Premium products aren't always luxury items like fast cars, private jets, or go ...

As an independent software integrator, we've always viewed the big vendors as helping us more than we help them. How silly is that?  I recently asked a vendor, "How come you don't integrate with Salesforce?". He replied, "Our customers have never asked for it". Momentarily that made sense so I thanked him and walked away. But hang on, I belatedly thought, wouldn't you like you ...

Selling is just one step in the sales and marketing process! A weak link in this process is the sales/marketing interface. This is where marketing-generated leads are handed to the sales team and sadly, where important sales intelligence is lost. Further, because the interface is typically primitive and the data flow is in one direction, the sales team cannot influence the le ...

Websites are traditionally "owned" by the marketing team but sales revenue can potentially explode if marketing concedes some ground to the sales team. "Sacrilege, not in my lifetime" I hear marketers say but relax, it's only a few minor concessions. The Case For ten years, FuseIT has been introducing innovative features that let sales reps leverage Sitecore analytics and per ...

Sitecore analytics is the ultimate source of sales intelligence. A lead's website behavior is exactly what a rep needs before making a sales call. But how do we bridge the gap and make this available so they can do their magic! This commentary speaks to teams that guide prospects through the sales process. Sitecore captures web behavior for personalization purposes. By capturi ...