Sales and Marketing

Sales teams thrive on lead intelligence, but where does it come from? One powerful source is the company website—specifically the browsing behavior of visitors before they became a lead! Website behavior reveals an up-to-the-minute snapshot of the visitor's state of mind, both in the present and back in time to when the lead first visited the site. Send2CRM is a connector that ...

Providing personalized experiences is key to building strong relationships and driving revenue growth. Sitecore delivers such experiences, while Salesforce is a powerful tool for processing leads and managing ongoing customer relationships. Integrating Sitecore with Salesforce provides a 360-degree view of each customer, and enables sales and support teams to personalize experi ...

The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype. Some current web-related examples are MACH, Composability, DXC, and JAMstack. These buzzy terms address the "how", but not the "what", and businesses can easily get caught up in technobabble and forge ...

Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak. Instead of using cloud-based middleware or server applications for implementing website personalization, a simpler alternative is now available, and it works across all web platforms. This article is a brief look at ...

Sitecore has powerful features to ensure visitors stay on your site. Real-time personalization delivers targeted content, A/B testing makes sure your content is highly tuned for maximum engagement, and advanced web forms to name a few. Marketing has control over these features but after the visitor submits a call to action, their job is done and the skills of a proficient sale ...

You've got a website! You've got Salesforce! For a million reasons, they need to be connected. You will be amazed at the benefits, ease of implementation, and cost of using S4S Cloud to achieve this. This short read is about the why, how, and where. A new approach! What's that about? First of all, it's getting really complex in the analytics space so we wiped the slate clean a ...

Salesforce processes people, products, and problems. We can manage products, and somewhat manage problems but managing people is a challenge on another level. Yet, this is what is required to turn website visitors into paying customers. Salesforce reps need to shift the prospect's current state of mind into a buying mindset. Google tells us the first rule of selling is knowing ...

Website browsing intelligence helps sales teams interact with prospects more effectively. The visit count and durations, goals, pages visited, last visit date, and other "tells" all reveal the visitor's level of engagement, state of mind, budget, sales readiness, and more. This is valuable intelligence when preparing one-to-one communications, creating targeted multi-media camp ...

Sitecore Personalize (and Sitecore CDP) is the technology du jour at this year's Sitecore Symposium. They are perfect technologies for dealing with web optimization and behavioral analytics in a composable way. Over the last six months, we have developed CDP4S, a Salesforce integration that makes it super easy to understand the website behavior data captured by these technolog ...

Sitecore personalization is still a mystery to many but the objective is quite simple - create compelling content to increase visitor engagement, generate more leads, and make more sales. But exactly what should you personalize? This post looks at how to inspire visitors to engage with your brand, become customers, retain them, and re-engage them if they drift away. About Site ...