Sales and Marketing

Sitecore has powerful features to attract large visitor numbers to your website and keep them there! These include real-time personalization to deliver targeted content, component popularity testing to make sure content you do show is perfect, and advanced forms to collect visitor details. The marketing team has control over these features but after the visitor submits the we ...

Let’s look at how technology can be used to keep customers. Of course, your budget will ultimately determine which technologies you can afford but let’s say that money is not a problem. This gives us the latitude to explore the very best tools for retaining your customers. Customer retention now goes much further than having a smiling face and a snazzy website. Savvy enterpris ...

Website chat has become very popular because it feeds the need for instant satisfaction. This need may arise from thoughts like, “I need more product information before I buy” or “I want to jump the support queue and talk to a real person”. Chat is very effective in both scenarios. From a selling perspective, there is never a better time to start a conversation than when a pro ...

Website technologies may be cleverer than you think. In the 1990’s websites always looked exactly the same, no matter what. The only way to change the content would be to use a technology expert. Clearly no clever intelligence here. By 2000, organizations could add pages and easily change textual content themselves. This progressed into WYSIWYG (What You See Is What You Get) ...

Seven ways; actually, six and a suggestion. After many years of building enterprise websites I feel qualified to offer a few suggestions around attracting new business using a web form. At FuseIT we have experience with large Sitecore websites but most of these points also apply to smaller websites using other technologies. Think back to the excitement of finding a product ...