The value of an integrated system is often far greater than the value of the individual components. Software integrations expose the features and data in one system to another and vice versa which can add significant value. Why Integrate? Some common reasons to integrate are: Prevent the need to enter and edit the same data in multiple systems e.g. sharing CRM campaign m ...
Website Personalization vs. Privacy
You can't have it all! Or can you? GDPR has made us more aware of how personal data is captured and ring-fenced but on the flip side, this data is needed to personalize web experiences. Peter Schwartz, the renowned futurist, talks about this in a recent Salesforce blog and summed it up in one sentence, "On one hand, consumers want greater personalization and on the other, priva ...
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