Personalized websites compel visitors to stay longer and show more interest in your products and services. The act of personalization is also beneficial as it forces companies to look deeply into the types of customers they attract and how to best respond to them. What does website personalization do? It simply changes what each visitor sees by showing more relevant images, te ...
Sitecore Analytics, Salesforce and Marketing Automation
It's embarrassing. We've been using web forms to push Sitecore analytics to Salesforce leads with S4S since 2013 but not for a second thought about not using web forms. Then along came a customer who said, "We need to see web analytics in Salesforce but we don't use Sitecore forms!". What! Who does that? The use case was a sales rep needing to view, in Salesforce, the website ...
Essential Software to Attract New Business
Business is about creating solutions and selling them. Marketing is finding buyers that need the solutions and sales is selling the solutions to them. That's it in a nutshell! This primer article is about the software that smart companies are using to make this work! The prospect-to-customer journey can be summarized as attract, amaze, convert, and retain: Attract: Systems ...
Software Insourcing, Outsourcing or Something Else I Sitecore Salesforce
FuseIT has been an outsourcer, outsourcee, and insourcer and we've learned a few lessons along the way. There is no easy answer to deciding if a complex software project should be done internally (insourced or in-house) or farmed out (outsourced). For most companies, building software is not a strategic objective so the first consideration is, do you really want to focus on som ...
Using Websites for Real-time Communication
A visitor on your website is mesmerized by your web content and excitedly completes a lead form or phones your sales team. Filled with anticipation, they have the "I want it now" mindset which, from a sales perspective, is about as hot as it gets! So what tools and processes exist to take advantage of this key moment in the sales cycle? As it turns out, very few! The ultimate ...
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