FuseIT Perspectives

Creating leads in Salesforce from Sitecore web forms sounds simple until you really start thinking about it! To save a lot of effort, you need clear business rules around lead creation before you start developing a solution. So, you have a simple web form, maybe with the following fields: First name text box Last name text box Email address text box Area of interest drop ...

You could easily argue that Sitecore and Salesforce are individually the best of the best in their respective fields.  Sitecore: The ultimate website technology to attract and fascinate prospects with your amazing products (or services) Salesforce: The complete set of tools to interact with and sell to prospects and retain them when they are customers But from this, it i ...

If you are a small or medium-sized business it is likely that some, or all, of your customer data, is stored in a spreadsheet, word document, Outlook, or another system. I, for one, completely understand – a spreadsheet is probably the most productive program on your computer, you’ve already paid for it, so why not use it for everything, right? The simple answer is no; it is as ...