Think, for a second, about what you do before you purchase a product or service! The path a buyer takes is called the customer journey and usually looks like this: Need awareness Research Compare Resolve concerns Purchase Repurchase Often steps are added or changed but however it looks, successful sales relate to: The number of people with a need The conversion r ...
Sitecore, Salesforce and Subtle Persuasion
Sitecore is a leading web content management system for marketers but, if we take a holistic view, we could also argue that Sitecore, with a CRM, can substantially help the sales team as well. Sales, if you don't know, has moved on from the days of: Grab x number of phone numbers Spend a week calling them Repeat Today's sales teams have more demanding prospects who: ...
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