FuseIT Perspectives

Sales teams today are more responders than the intruders of the past. The limitless supply of Internet information makes it easy for buyers to progress themselves down the sales funnel. By the time they make contact with sales, many have virtually made up their mind to buy. It's not always easy going, sometimes the sales team is confronted with well-informed prospects who have ...

Think, for a second, about what you do before you purchase a product or service! The path a buyer takes is called the customer journey and usually looks like this: Need awareness Research Compare Resolve concerns Purchase Repurchase Often steps are added or changed but however it looks, successful sales relate to: The number of people with a need The conversion r ...

Sitecore is a leading web content management system for marketers but, if we take a holistic view, we could also argue that Sitecore, with a CRM, can substantially help the sales team as well. Sales, if you don't know, has moved on from the days of: Grab x number of phone numbers Spend a week calling them Repeat Today's sales teams have more demanding prospects who: ...

Yes sirree! Why? Well, to start with, it's far too long for a word so frequently used (up to 45 syllables depending on pronunciation). Secondly, it can be spelled two ways, with an "s" in English-UK and a "z" in English-US, and lastly, it is probably the wrong word anyway.  This tirade started when we were required to create a code namespace of fewer than eight letters (sev ...

Sitecore and a few other enterprise web content management systems do a great job of personalizing web content in real-time. As visitors navigate the website, Sitecore busily scores the navigational behavior, matches preset profiles, and renders targeted content that aligns with the visitor's interest. Yes, it's amazing. Sitecore collects a raft of valuable data about each vis ...

With Salesforce now using Amazon Web Services (AWS) Cloud infrastructure in Australia, Government departments are assured their data is no longer offshore. AWS also has parallel government cloud offerings which present an opportunity to see what else can be done to take advantage of cloud computing. What are some typical systems you could potentially host in AWS? Web Conten ...

Right now, simplifying and protecting data collection and management systems is more important than ever before. With the GDPR deadline behind us and moves afoot to introduce similar protection policies in the US, businesses have to take a close look at how they collect, store and protect sensitive personally identifiable information (PII). Typically PII is: racial or ethnic ...

It's hard to generate enthusiasm for record management systems! It does not help that people still equate them to handling physical documents, perhaps memories of their "To Be Filed" tray and the loathsome task of emptying it. The annoying aspects of physical filing in bulk are: refamiliarizing yourself with documents you have already read - just to file them rifling throu ...

So you want to integrate with Salesforce! This usually means you have outside data you want in Salesforce, or Salesforce data you want out, or both. Interestingly, there are two ways to get stuff in and two ways to get stuff out, and some ways can be better than others. To get data out of Salesforce, for example, I can be in Salesforce and push it out, or be outside Salesforce ...

Every record in your database should be CRATA - Complete, Relevant, Accurate, Timely, and Accessible. I've always been intrigued by what "Timely" really means, bottom line it always comes down to when stuff happens!  Synchronous Synchronous communication is the real-time interaction between two endpoints. In the human world, this is like a conversation, or online meeting usin ...