How about another approach to website personalization! Rather than using guesswork, aka sophisticated algorithms, to determine the current state and mind of your website visitors, why not just ask them? Maybe I’m being naïve, but surely, the visitors know what they want to see. Even before we click on a link to a website, we already have expectations of what we want to see. Th ...
Sitecore to Salesforce – To Dupe or not to Dupe
Creating leads in Salesforce from Sitecore web forms sounds simple until you really start thinking about it! To save a lot of effort, you need clear business rules around lead creation before you start developing a solution. So, you have a simple web form, maybe with the following fields: First name text box Last name text box Email address text box Area of interest drop ...
Why Integrate Sitecore with Salesforce
You could easily argue that Sitecore and Salesforce are individually the best of the best in their respective fields. Sitecore: The ultimate website technology to attract and fascinate prospects with your amazing products (or services) Salesforce: The complete set of tools to interact with and sell to prospects and retain them when they are customers But from this, it i ...
Customer Data Storage for Small Businesses
If you are a small or medium-sized business it is likely that some, or all, of your customer data, is stored in a spreadsheet, word document, Outlook, or another system. I, for one, completely understand – a spreadsheet is probably the most productive program on your computer, you’ve already paid for it, so why not use it for everything, right? The simple answer is no; it is as ...
Real-time vs Sync Data transactions between Sitecore and Salesforce
In most businesses today, there are multiple systems supporting day to day operations. A very common question I hear is, “Where do we store our master data?”. There are many answers to this question but my favorite is, “In just one place”! When the conversation involves Sitecore and Salesforce, the answer is a resounding, “Salesforce”. Why? Because the sales team go to the CRM ...
The Problem with Good Ideas
It is not hard to think of new ideas but finding one that will return a financial benefit is a different story. Below are some thoughts on turning ideas into commercial software products. Immediately after your eureka moment, consider how you or your team actioned ideas in the past. If you failed to show perseverance and enthusiasm in those projects, you should think carefully ...
Driving your Website from Salesforce
What does this mean and how can it help my business, I hear you ask! Let’s look at why you might want to let the sales team control web content, then look at some example technologies that help you achieve this. Firstly, “drive” has several possibilities: Show actual web content that comes from Salesforce Personalize the website based on settings in Salesforce Control we ...
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