FuseIT Perspectives

TRIM, or Micro Focus Content Manager, is the EDRMS benchmark used by around 230 organizations in Australia alone. Departments and agencies have long expressed frustration with TRIM around the manual effort involved in daily recordkeeping and the lingering need to still use paper documents. TRIM is still largely isolated from other systems, so business tasks often require the in ...

Many of us get indoctrinated from an early age! We puzzle over how to make something and don't spend time understanding the problem we are trying to solve. In our business, we don't think enough about what the customer wants! Steve Jobs famously said, "You've got to start with the customer experience and work backward to the technology." It seems obvious yet this is not intuiti ...

Yes, strong words in the title so if you are dismissive, or short on time, jump to Use Case 3 and read it twice. In the world of sales, these are powerful features. Integrators can get so tied up with the technical detail they lose sight of the proverbial forest. Yes, fitting virtual square pegs into round holes is interesting (and rewarding) but creating value around business ...

Technology can easily add complexity when it should do the opposite! This is particularly true in the software integration space where connector tools promise simplicity but typically add complexity as you navigate the constraints of the tool. By aiming for simplicity, you have introduced another technology to further muddy the waters. The good news is integration is not rocket ...

Let's look at using syncing to implement some typical workflows in Sitecore and Salesforce. What is syncing? It's the replication of data from one system to another and functionality that tries to keep both data sets up-to-date. The alternative is having a single source of truth and accessing the data when you need it in real time. Does that mean syncing creates a double source ...

Organizations that use Sitecore and Salesforce may want to share information with their customers, partners, staff, students or any other group of users. There are several ways to achieve this - we will look at two. Salesforce Community Cloud "Communities" is a ready-made portal that organizations use to disseminate information like knowledge bases, FAQs, forums, messaging, and ...

Selling is dramatically changing and now there are over 7000 solutions with software products in the Marketing Technology space. It's almost impossible to find technology combinations that align with all your needs. The big challenge is you "don't know what you don't know", and don't have the time to find out. Annoyingly no product or product combination will work perfectly so ...

As an IT company we love technology so much we often get consumed with new features and ideas. Sometimes we forget that customers want to use our products to save and make money. Our fun space is S4S, our Sitecore to Salesforce integration. It's sold all over the world to companies of all sizes. Technically we think it's amazing but in reality, most customers don't want all the ...

Almost every website includes a telephone number. It adds credibility and affirms that real people exist in the business. But what happens if someone actually rings the number!  An operator may be asked questions like: Can you tell me the price of your widget? How does your widget work? Do you ship to my town? What are your payment terms?  Phone calls usually require the oper ...

It's time to panic! An extensive report in 2018 showed 55% of surveyed companies took 5 days or more to respond to lead inquiries. This does not bode well after reading another survey that shows the odds of contacting a lead in 5 minutes versus 30 minutes drops 100 times. The odds after 5 days must be horrendous! It's not just statistics - it also makes sense. The sales team ne ...