FuseIT Perspectives

While marketers work with entire populations, the sales team focus on individuals. Marketers tend to view people holistically, seeking patterns and trends to optimize visitor engagement whereas sales work one-on-one so they need what we call the "good oil" on each prospect. In fact, marketers do capture very important web browsing data that would be invaluable to the sales team ...

Sitecore provides an extensive suite of marketing tools - no argument there, Sitecore is a winner! But marketing is only one element of a successful business and by providing only marketing features, Sitecore customers must rely on integrations to build an effective fully connected system. In many cases, this passes the challenge to integrators who need skills in both Sitecore ...

Sitecore customers who choose not to implement personalization are only halfway down Sitecore Road. Personalization improves visitor engagement which leads directly to more sales and, it was probably the pivotal reason for buying Sitecore. As if to put another nail in the coffin, some customers use Google Analytics (GA) instead of Sitecore analytics. This makes it even harder t ...

TRIM, or Micro Focus Content Manager, is the EDRMS benchmark used by around 230 organizations in Australia alone. Departments and agencies have long expressed frustration with TRIM around the manual effort involved in daily recordkeeping and the lingering need to still use paper documents. TRIM is still largely isolated from other systems, so business tasks often require the i ...

Many of us get indoctrinated from an early age! We puzzle over how to make something and don't spend time understanding the problem we are trying to solve. In our business, we don't think enough about what the customer wants! Steve Jobs famously said, "You've got to start with the customer experience and work backward to the technology." It seems obvious yet this is not intuit ...

Yes, strong words in the title so if you are dismissive, or short on time, jump to Use Case 3 and read it twice. In the world of sales, these are powerful features. Integrators can get so tied up with the technical detail they lose sight of the proverbial forest. Yes, fitting virtual square pegs into round holes is interesting (and rewarding) but creating value around business ...

Technology can easily add complexity when it should do the opposite! This is particularly true in the software integration space where connector tools promise simplicity but typically add complexity as you navigate the constraints of the tool. By aiming for simplicity, you have introduced another technology to further muddy the waters. The good news is integration is not rocke ...

Let's look at using syncing to implement some typical workflows in Sitecore and Salesforce. What is syncing? It's the replication of data from one system to another and functionality that tries to keep both data sets up-to-date. The alternative is having a single source of truth and accessing the data when you need it in real-time. Does that mean syncing creates a double sourc ...

Organizations that use Sitecore and Salesforce may want to share information with their customers, partners, staff, students or any other group of users. There are several ways to achieve this - we will look at two. Salesforce Community Cloud "Communities" is a ready-made portal that organizations use to disseminate information like knowledge bases, FAQs, forums, messaging, a ...

Selling is dramatically changing and now there are over 7000 solutions with software products in the Marketing Technology space. It's almost impossible to find technology combinations that align with all your needs. The big challenge is you "don't know what you don't know", and don't have the time to find out. Annoyingly no product or product combination will work perfectly so ...