FuseIT Perspectives

Using Salesforce and Sitecore? S4S is an integration that makes your business more profitable. Some S4S features will amaze, some intrigue and other features will not apply to your business. In this post, we look at the S4S Now feature and how it helps the sales and support teams process inbound phone calls (or outbound voice calls). Voice and Vision Clearly, operators need t ...

S4S supports personalizing Sitecore from Salesforce but there may be some pre-population groundwork required pending your needs. Introduction Salesforce operators can personalize Sitecore in several ways. Usually, customers choose to personalize Sitecore content based on the value in a particular Salesforce lead or contact field. Another way is to change the Sitecore pattern ...

Companies interact with contacts in many different ways so when designing a customer journey you need systems that don't impose constraints. This post looks at how four solutions, Sitecore CMS, Salesforce CRM, Salesforce Marketing Cloud, and S4S, can work together to create a huge number of possible customer journeys through the sales funnel. The key to designing great journ ...

You may have seen the infographic that shows a lead's round trip between Sitecore, Salesforce CRM, and Salesforce Marketing Cloud (or Pardot, Marketo, Eloqua, and a bunch of others). The conduit is S4S which allows the intelligence collected by each system to be accumulated, shared, and then used to increase lead engagement.  Increasing engagement Increased engagement trans ...

Salesforce operators can now view live Sitecore website activity and see visitor behavior, even if the visitor is completely unknown. The S4S integration exposes the browsing intelligence collected by Sitecore in Salesforce in real-time. This provides sales or support call center operators with a range of new tools and intelligence previously unavailable. Sitecore intelligence ...

While prolonginator is not a real word, it should be because we all know people like this! If one is in your sales or support team your business has a big problem. High levels of responsiveness are absolutely essential in both B2C and B2B worlds. Consider a car buyer who has researched dozens of models, made meticulous comparisons, and finally made the decision to buy. The pro ...

Led Zeppelin famously said, "Yes, there are two paths you can go by but in the long run there's still time to change the road you're on!". They were not talking about Sitecore and Salesforce but there are two integration paths you can follow, syncing or staying afloat by transacting in real-time. Why and How to Integrate Sitecore with Salesforce First, let's look at ...

Integration optimizes productivity so users don't need to constantly transition from one system to another. They remain contextually focussed on one system that transparently delivers the data they need from the other. Micro Focus Content Manager, or TRIM, has been the rock of enterprise digital record management since it played an important role in the electronic file and dig ...

When it comes to selling big-ticket items, throw out everything you know about eCommerce!  A shopping basket on steroids is not going to cut the mustard. Let's look at selling luxury and high-value goods in the age of artificial intelligence, mass transactions, and quick turnarounds. The Landscape Premium products aren't always luxury items like fast cars, private jets, or go ...

As an independent software integrator, we've always viewed the big vendors as helping us more than we help them. How silly is that?  I recently asked a vendor, "How come you don't integrate with Salesforce?". He replied, "Our customers have never asked for it". Momentarily that made sense so I thanked him and walked away. But hang on, I belatedly thought, wouldn't you like you ...