FuseIT Perspectives

Integration optimizes productivity so users don't need to constantly transition from one system to another. They remain contextually focussed on one system that transparently delivers the data they need from the other. Micro Focus Content Manager, or TRIM, has been the rock of enterprise digital record management since it played an important role in the electronic file and dig ...

When it comes to selling big-ticket items, throw out everything you know about eCommerce!  A shopping basket on steroids is not going to cut the mustard. Let's look at selling luxury and high-value goods in the age of artificial intelligence, mass transactions, and quick turnarounds. The Landscape Premium products aren't always luxury items like fast cars, private jets, or go ...

As an independent software integrator, we've always viewed the big vendors as helping us more than we help them. How silly is that?  I recently asked a vendor, "How come you don't integrate with Salesforce?". He replied, "Our customers have never asked for it". Momentarily that made sense so I thanked him and walked away. But hang on, I belatedly thought, wouldn't you like you ...

How do you stop users from saving documents to their local drives when they need to be in the Record Management System? The answer is simple: Make it easier to save the document in the RMS Make it easier to find the document in the future Do that, add some more benefits, and recalcitrant users will never re-offend! System integration is just one way to achieve this. I ...

Selling is just one step in the sales and marketing process! A weak link in this process is the sales/marketing interface. This is where marketing-generated leads are handed to the sales team and sadly, where important sales intelligence is lost. Further, because the interface is typically primitive and the data flow is in one direction, the sales team cannot influence the le ...

Websites are traditionally "owned" by the marketing team but sales revenue can potentially explode if marketing concedes some ground to the sales team. "Sacrilege, not in my lifetime" I hear marketers say but relax, it's only a few minor concessions. The Case For ten years, FuseIT has been introducing innovative features that let sales reps leverage Sitecore analytics and per ...

Web content personalization seems amazing until you discover how difficult it is to implement effectively! It's not technically that difficult but it is really hard to create and allocate targeted content for specific audiences and Gartner agrees. To be clear, I'm not questioning web analytics which is used to generate individual personalizations. Analytics is a powerful sourc ...

Your business has problems and you know where they are? You don't need a consultant to borrow your watch to tell you the time! I recommend a holistic approach when examining a problem. Is the problem with a process step or the entire process itself? Classically, don't replace a car battery if the alternator is not charging! It's easy to be distracted by what is immediately in ...

This article takes a high-level look at some of the problems integration solves. Why is it a high level look? Recently I got lambasted by a somewhat angry group of end-users for talking technical while hosting a round table. In my defense, I'd mentioned something technical and momentum just kicked in. To them, I was disconnected from reality and needed a hard reboot or someth ...

Sitecore analytics is the ultimate source of sales intelligence. A lead's website behavior is exactly what a rep needs before making a sales call. But how do we bridge the gap and make this available so they can do their magic! This commentary speaks to teams that guide prospects through the sales process. Sitecore captures web behavior for personalization purposes. By capturi ...