A customer journey is a time-ordered list of interactions a customer has during the sales process. Understanding the journey helps create a seamless customer experience by identifying and fixing pain points. This blog looks at how the features of Sitecore, Salesforce, and Salesforce Marketing Cloud can be used to accumulate information and create an end-to-end customer journey. ...
Personalizing Sitecore after Form Submission
Personalize, personalise, smersonalize! Customers often ask what they should personalize on - I've just had an email with this very question. I reply that it depends on your objectives and launch into a bedazzling diatribe that intends to simplify but usually confounds. One personalization criterion that is usually overlooked is an obvious one - the field values on a web form. ...
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