FuseIT Perspectives

A website's role is to promote your brand and gather leads! The leads are typically sent from a web form to a CRM (eg. Salesforce or Microsoft Dynamics) or a marketing automation system (e.g. Salesforce Marketing Cloud or Pardot). This article looks at the importance of the lead creation process in the context of Sitecore forms. It is important that implementers understand the ...

Many years ago in this neck of the woods (down under), the term Claytons was commonly used to refer to something that is but isn't! The term came from an advertisement for a non-alcoholic beverage that claimed Claytons was, "The drink you are having when you are not having a drink". In a way, Salesforce Data Exports are a Claytons in that they don't actually get any data out o ...

Sending Sitecore web form submissions to your CRM is the primary objective of many websites. It's very important then, that the lead capture process should be flexible, scalable, easy to configure, and graceful in failure.  FuseIT's new Sitecore to Microsoft Dynamics 365 integration (S4D) benefits from over 12 years of experience mapping Sitecore forms to Salesforce. First and ...