Sitecore personalization is still a mystery to many but the objective is quite simple - create compelling content to increase visitor engagement, generate more leads, and make more sales. But exactly what should you personalize? This post looks at how to inspire visitors to engage with your brand, become customers, retain them, and re-engage them if they drift away. About Site ...
FuseIT Perspectives
Sitecore CDP and Salesforce
We are excited to be working with Sitecore CDP and congratulate those who had the vision to integrate Boxever technology into the Sitecore ecosystem. The improved flexibility CDP (or Customer Data Platform) provides will benefit many. In terms of Sitecore to Salesforce integration, we have customers looking to upgrade to Sitecore CDP so to support these we've released CDP4S. Th ...
New Tools to Map Sitecore Forms to Salesforce
Sending Sitecore web form submissions to Salesforce is a primary business objective if you use Sitecore and Salesforce. This critical process must be flexible, scalable, easy to configure, and graceful in failure. FuseIT's S4S has been mapping Sitecore forms to Salesforce for over 12 years. Over that time the mapping wizard has been continuously improved. However, recent tren ...
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