ASP.NET to Salesforce Integration

.NET Integration for Salesforce (G4S)

G4S is enterprise software that connects ASP.NET systems to Salesforce. The connection works in both directions in real-time so you can instantly transact information.

Salesforce objects can be created, updated, deleted, or viewed from an ASP.NET website or offline system. A common use is pushing web form fields to Salesforce e.g. Web-to-Lead. Conversely, data in Salesforce, like cases, leads, contacts, documents, chatter, reports, and custom objects, can be made available for use in your local ASP.NET system.

G4S includes numerous caching, compression, keep-alive, and session handling features. It can be installed on any server running the Microsoft stack.

What is G4S?

G4S is a .NET wrapper around the Salesforce Partner API. It exposes the API so data can be pushed to or pulled from Salesforce and has performance features to facilitate the fast and reliable delivery of data. G4S has already proven itself across a diverse range of installations and is the engine of our S4S connector. The default configuration uses the industry-standard ASP.NET Provider Model which makes it configurable to different data sources.

What are the advantages of using G4S?

Reduce your time to market - typically a day to install
No need for your team to learn Salesforce technologies (objects are strongly typed in .NET)
Reduce project risk - technical challenges have already been solved
Use Salesforce or a local database as a single data repository
Free assisted installs if needed. Ongoing support is available
Expose data in your business software to Salesforce e.g. Accounting and Document Management systems

G4S Use Cases

G4S connector can connect any .NET accessible data to your Salesforce instance. If you need to share application or website information with your Salesforce instance, a whole world of possibilities opens up.

What are some popular use cases

Pre-populate forms and web pages with Salesforce data
Push completed forms and web pages into one or more objects in Salesforce
Allow users to log in to a website with credentials from Salesforce (see website portals below)
Enable third-party software to access or update Salesforce data e.g. Accounting and DMS systems
Expose Salesforce data, documents or reports to selected website users
Enable back end functionality to set and get Salesforce data as needed

Creating Website Portals

G4S makes it possible to create a website portal using website credentials stored in Salesforce. Having portal pages on your website is an opportunity to create new and retain existing customers.

Control website login access from Salesforce. Credentials are held in Salesforceonly
Use Salesforceto launch email/phone campaigns to customers - create reports and views
Track customer behavior in Salesforceas they navigate around the website - easily determine their interests
Access and control customer data from anywhere in the world
Match sales reps to customers to personalize relationships - customers become friendly and familiar
Maintain customer profiles to respond better to customer needs - remember what your customers want
Adjust the level of service to reflect the customer's importance or status - focus on the right customers

Accept feedback from customers who have purchased e.g. manage as Salesforce cases
Easily follow up with customers on product purchases and respond to issues
Don't waste time on customers who have purchased a particular product
Create loyalty programs to capture and retain customers
Use existing profiles to determine the people to target for maximum benefit
Offer complementary products based on previous purchases (cross-selling)
Offer customers premium products in the same category (up-selling)
Better integrate the website into the sales process to maximize your ROI
Close deals faster by responding efficiently to customer requests
Develop better communication channels out of Salesforce - keep your sales reps happier

Strategically, this gives a measure of website control to the sales team. Reps can easily control how the website appears right down to the granularity of individual users without requiring knowledge of web technology.

Is data migration to Salesforcerequired?

Probably not but this depends on the existing system and the new requirements. FuseIT can help with professional data migration expertise and tools to assist with data migration.

How is my Salesforceinstance changed?

The G4S install process has an option to add "Website" sections in the Salesforcecontact and account objects. This lets marketers enable website access (at account level) and enter website authentication information (at contact level).

G4S presents tremendous opportunities to share data in your enterprise system:

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Connecting .NET to Salesforce

.NET Integration for Salesforce (G4S)

What is G4S?

G4S Use Cases

Creating Website Portals