FuseIT Perspectives

The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype. Some current web-related examples are MACH, Composability, DXC, and JAMstack. These buzzy terms address the "how", but not the "what", and businesses can easily get caught up in technobabble and forge ...

Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak. Instead of using cloud-based middleware or server applications for implementing website personalization, a simpler alternative is now available, and it works across all web platforms. This article is a brief look at ...

This article looks at how integration with OpenText Content Manager improves the availability of important documents in Salesforce. Content Manager (CM) helps organizations meet regulatory and data privacy guidelines through robust content management. Using CM as a backup and data storage facility for Salesforce data solves a number of challenges. The Cloud is Not Bullet-Proof ...

2023 brings new owners to Micro Focus Content Manager. Previously TRIM, the EDRMS is now OpenText Content Manager (CM). This article looks at how to improve the quality of record management by creating a relationship between a document in CM and its owner record in Salesforce. Disconnected documents are a huge challenge for those who look after important records. Record manage ...

Sitecore has powerful features to ensure visitors stay on your site. Real-time personalization delivers targeted content, A/B testing makes sure your content is highly tuned for maximum engagement, and advanced web forms to name a few. Marketing has control over these features but after the visitor submits a call to action, their job is done and the skills of a proficient sale ...

You've got a website! You've got Salesforce! For a million reasons, they need to be connected. You will be amazed at the benefits, ease of implementation, and cost of using S4S Cloud to achieve this. This short read is about the why, how, and where. A new approach! What's that about? First of all, it's getting really complex in the analytics space so we wiped the slate clean a ...

If you are entrusted to store and manage information, there has never been a time when this is more challenging! Protecting and caring for information requires good management, trained staff, and modern processes. If you have Micro Focus Content Manager (TRIM) and Salesforce, T4S is a powerful integration that will make your life much easier. Salesforce While Salesforce is an ...

Salesforce processes people, products, and problems. We can manage products, and somewhat manage problems but managing people is a challenge on another level. Yet, this is what is required to turn website visitors into paying customers. Salesforce reps need to shift the prospect's current state of mind into a buying mindset. Google tells us the first rule of selling is knowing ...

Fundamentally, websites are about creating brand enthusiasm and capturing visitor details, usually via a web form. Sitecore forms have advanced editing capabilities, drag and drop, and include multi-step wizards. They are simple to use and can be quickly mapped to Salesforce using the S4S integration.  Although "Contact Us" is the most common use of a web form, there are many ...

Integrating Micro Focus Content Manager with Salesforce simply makes sense. Intelligent connecting best-of-breed systems is now widely preferred over creating bespoke "do it all" products. Micro Focus Content Manager (aka TRIM) is a highly scalable record management system that helps businesses and agencies meet regulatory compliance requirements and organizational mandates. C ...