FuseIT Perspectives

As an integration specialist, FuseIT is required to view the world from a unique perspective. Our articles below show some of this thinking!

Organizations that use Sitecore and Salesforce may want to share information with their customers, partners, staff, students or any other group of users. There are several ways to achieve this - we will look at two. Salesforce Community Cloud "Communities" is a ready-made portal that organizations use to disseminate information like knowledge bases, FAQs, forums, messaging, and ...

Selling is dramatically changing and now there are over 7000 solutions with software products in the Marketing Technology space. It's almost impossible to find technology combinations that align with all your needs. The big challenge is you "don't know what you don't know", and don't have the time to find out. Annoyingly no product or product combination will work perfectly so ...

As an IT company we love technology so much we often get consumed with new features and ideas. Sometimes we forget that customers want to use our products to save and make money. Our fun space is S4S, our Sitecore to Salesforce integration. It's sold all over the world to companies of all sizes. Technically we think it's amazing but in reality, most customers don't want all th ...

Almost every website includes a telephone number. It adds credibility and affirms that real people exist in the business. But what happens if someone actually rings the number!  An operator may be asked questions like: Can you tell me the price of your widget? How does your widget work? Do you ship to my town? What are your payment terms?  Phone calls usually require ...

It's time to panic! An extensive report in 2018 showed 55% of surveyed companies took 5 days or more to respond to lead inquiries. This does not bode well after reading another survey that shows the odds of contacting a lead in 5 minutes versus 30 minutes drops 100 times. The odds after 5 days must be horrendous! It's not just statistics - it also makes sense. The sales team ne ...

Personalized websites compel visitors to stay longer and show more interest in your products and services. The act of personalization is also beneficial as it forces companies to look deeply into the types of customers they attract and how to best respond to them. What does website personalization do? It simply changes what each visitor sees by showing more relevant images, te ...

It's embarrassing. We've been using web forms to push Sitecore analytics to Salesforce leads with S4S since 2013 but not for a second thought about not using web forms. Then along came a customer who said, "We need to see web analytics in Salesforce but we don't use Sitecore forms!". What! Who does that? Before revealing the solution, a quick note on why you need Sitecore anal ...

Business is about creating solutions and selling them. Marketing is finding buyers that need the solutions and sales is selling the solutions to them. That's it in a nutshell! This primer article is about the software that smart companies are using to make this work! The prospect to customer journey can be summarized as attract, amaze, convert, and retain: Attract: Systems ...

FuseIT has been an outsourcer, outsourcee, and insourcer and we've learned a few lessons along the way. There is no easy answer to deciding if a complex software project should be done internally (insourced or in-house) or farmed out (outsourced). For most companies, building software is not a strategic objective so the first consideration is, do you really want to focus on som ...

A visitor on your website is mesmerized by your web content and excitedly completes a lead form or phones your sales team. Filled with anticipation, they have the "I want it now" mindset which, from a sales perspective, is about as hot as it gets! So what tools and processes exist to take advantage of this key moment in the sales cycle? As it turns out, very few! The ultimate ...