FuseIT Perspectives

Almost every day we hear of a new integration challenge, and that is only in our niche Sitecore-Salesforce space. This article looks at why it is not always easy to expose the data in one system to another. Integration Approaches Integrations are usually traditional "syncs" or real-time "gets" from a single source of data, or some combination of both. A sync copies the dat ...

It was 2000 when I first learned about ERD's. I was a late starter. Like a major historic event, I remember the exact class and how excited I was to learn a new way of thinking. The amazing thing about Entity Relationship Diagrams is how they describe a business in a visual way. Within seconds, you can look at an ERD and understand what the business is and how it works. You c ...

For the first time in 10 years, we've sold two S4S integrations on a single day. Our relentless pursuit to help companies become more profitable has become widely recognized. Let's take a quick look at what the fuss is all about.  Sitecore + Salesforce Both these systems are best-of-breed. Sitecore attracts, engages, and converts website visitors to enthusiastic leads, while ...

While Salesforce is a superstar and widely known, Micro Focus Content Manager is software known only to a small group of record management specialists. Talk to these experts and you will discover a world different from what you might imagine. While application users usually stress the importance of data quality, the focus of record managers is on the integrity of complete reco ...

To deliver an amazing website experience you need to understand each visitor and what they want to see. You then engage them with targeted content so they stay longer, remember your brand, and are more likely to buy your product or service. The first step to website personalization is collecting or accessing information about each visitor. This is then used to make decisions a ...

After purchasing your new software system you probably need to integrate it. Integration streamlines your processes, reduces costs, improves data quality, and can breathe new life into adjacent legacy systems you are stuck with. Integration collects related data scattered across different systems. By consolidating these fragments into a complete view, users can stay in their p ...

Website analytics has two distinct flavors, behavior data aggregated across all visitors versus the behavior of an individual on the website. Marketing is more interested in the former because it reveals how the website is working e.g. site visits, popular landing pages, referral sources. Sales need the latter to understand the desires, nuances, capabilities, and budget of each ...

Last week someone asked, "What does that even mean?" Wow! We've been personalizing Sitecore content from Salesforce for so many years this question was a worry! After all, they say that for every customer who complains, 26 remain silent. What if that statistic applied to people's understanding of Sitecore personalization. This post reaches out to the silent 26. Website Persona ...

A single customer view is a complete profile of your customer in one place. It provides everything you need to create interest, build trust, and effectively communicate with them. The data in a single customer view (SCV) is aggregated from other sources rather than being a single source of truth (SSOT), the latter being a higher standard. Ideally, your single customer view is ...

I love both Moscows! The Russian capital and the project management prioritization technique. The latter is more correctly spelled MoSCoW and is an acronym for Must have, Should have, Could have, and Won't have. You can apply MoSCoW to any list but let's apply it a list of Sitecore to Salesforce CRM integration needs.   Like any project, integrations are subject to time, cos ...