Perspectives

Enterprise website features don't always require an enterprise system at an enterprise cost. Advances in browser technology are changing the landscape as we speak...

This article looks at how to improve the quality of record management by creating a relationship between a document in CM and its owner record in Salesforce...

The technophiles are running rife! Hardly a day passes without a new technology vision being announced. These often reflect genuine industry trends but can also be marketing hype... 

Integrating Micro Focus Content Manager with Salesforce simply makes sense. Intelligent connecting best-of-breed systems is now widely preferred over creating bespoke "do it all" products.

If you are entrusted to store and manage information, there has never been a time when this is more challenging! Protecting and caring for information requires good management, trained staff, and modern processes.

Website browsing intelligence helps sales teams interact with prospects more effectively. The visit count and durations, goals, pages visited, last visit date, and other "tells" all reveal the visitor's level of engagement...

From a selling perspective, there is never a better time to start a conversation than when a prospect is on your website. They have just invested effort to find your site, view your offering, and are often ready to purchase.

Encouraging visitors to stay and fully utilize a website is where personalization reigns supreme. A successfully personalized site will keep visitors more engaged, providing relevant options at every click of the mouse.

We spend a lot of time focused on how to attract new business using web forms. This short commentary shares what we have learned using Sitecore websites but it also applies to sites using other technologies.